A videographer for social media, not for weddings.
Most videographers in the GTA are set up for events: one big day, one long film, one delivery. Social media is the opposite job — many short pieces, shot fast, published over weeks, judged in the first three seconds.
That difference changes everything about how a shoot is planned. We plan for volume, vertical, and hooks.
What we actually shoot
Reels and TikToks for restaurants, salons, clinics, shops and local brands
Founder and staff talking-head clips, teleprompter available
Product and process clips — the thing being made, used or transformed
Before-and-after content for anything with a visible result
Behind-the-scenes for personal brands and content creators
Vertical cutdowns from footage you already have
No weddings, no parties, no private events. Everything here is made to be posted by a business.
Why the first three seconds decide everything
A viewer decides in about a second and a half. If the opening frame has no movement, no face and nothing unexpected, the thumb keeps going and nothing else in the video matters.
So we shoot for the hook first and the story second. The strongest shot you own goes at frame one — the pour, the cut, the reveal, the reaction — and the logo, if it appears at all, goes at the end.
Volume is the whole strategy
One excellent video posted this month will do almost nothing. Ten decent videos posted over ten weeks will build an audience. The algorithm rewards showing up, and every post is another chance to be shown to someone new.
So we shoot in batches: one session of three to five hours with two or three setups produces eight to twelve usable clips. You post them across a month or two instead of booking a shoot every week.
Shot vertical, not cropped to vertical
Cropping a horizontal video to 9:16 cuts the sides off the frame and the composition with it. Faces drift out, product lands in a corner, and everything feels slightly wrong without the viewer knowing why.
We frame for vertical on the day. If you also need a horizontal version for a website or an ad, we plan the framing so both come out of the same take.
Captions in Arabic and English
The majority of social video is watched with the sound off, so the captions are not an accessory — they are the script. We burn them in, timed to the cut, in English, Arabic or both.
Very few videographers in the GTA can write and time Arabic captions properly. If your customers scroll in Arabic, that is not a small detail.
The timeline
From first call to final cut.
Call
Same day
Shoot
3–5 hours
Edit
4–6 days
Deliver
Day 5–7
One person carries the project end to end — whoever takes your call is behind the camera and cutting the edit.
Recent work
WHERE THE WORK LIVES
Most of what we shoot never appears on our own feed.
We shoot it, cut it and hand it over — and it goes out on the client's account, under their brand, as their content. That is the job. It also means our own grid shows a fraction of the work, so the pieces our clients have published are collected in one place.
See it on our clients' pagesCommon questions
How many videos should we post a month?
For a local business, eight to twelve short pieces a month is where things start moving. Below about four, the account looks dormant to both people and the algorithm.
Do you write the hooks and the captions?
Yes. You know your business, we know what stops a scroll — usually the best hook is something you say offhand while we are setting up.
Do you post for us?
No. We shoot, edit and deliver files ready to upload. Posting, replying and scheduling stay with you or your social manager — that work needs someone who is in the account every day.
Can you work with footage we already have?
Yes, if it was shot at a usable resolution. Editing existing footage into vertical cutdowns is often the fastest way to get a month of content out of a shoot you already paid for.
Do you do trending audio?
When it fits. A trend used badly dates a video in three weeks, and dates the business with it. We will tell you when licensed music is the better call.
Send us your account.
We will tell you what we would shoot first and why — before you book anything.